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Upward + Abide

Abide and Upward Partner in ‘7 Days of Christmas Tradition’ Sweepstakes

Former Googler Neil Ahlsten, founder of the Abide Christian meditation app, has partnered with Upward, the new Christian dating app from the Match Group, to launch ‘7 Days of Christmas Tradition’. A recent survey conducted by Abide and Upward found the following:

  1. 42% of Christian singles say they feel more anxious about being single during the Christmas season

  2. 63% of Christian singles say they do not feel pressure from their families to bring someone home for the holidays

  3. 77% of Christian singles say they feel hopeful going into the new year

  4. 57% of Upward users who meditate say they have relied more on meditation during this time

  5. Top meditation topics: Forgiveness/healing, thankfulness, hope, purpose, building a relationship with Christ

Upward and Abide have partnered together to spread the love this holiday season with the 7 Days of Christmas sweepstakes. From December 6 through December 13, followers can enter to win one of seven Prize Packs, each day featuring a new prize with a free subscription to Abide.

“We want to end 2020 off right by sharing some much-needed love, and giving our followers a fun way to celebrate the holiday season,” said Match Affinity Vice President of Marketing Alexis Ferraro. “We’re excited to be partnering with Abide to do so on our 7 Days of Christmas sweepstakes and look forward to bringing a bit of joy to our audiences.” “We are delighted to partner with Upward,” said Abide CEO Neil Ahlsten. “Our like-minded missions provide a special opportunity to reach singles this time of year.” Abide's mission is to help users rediscover joy and gain greater clarity about their purpose. Abide’s sleep meditations help users to experience less anxiety, stress, and worry. Upward’s mission is to create a faith-based community for single Christian men and women to connect based on shared beliefs, shared values, and similar likes and interests. To enter, follow Upward on Instagram where the sweepstakes will be held. All seven sweepstakes will close on Sunday, December 13th at 11:59 pm

Winners will be selected at random and will be announced on Monday, December 14th. 7 days of Christmas tradition content to go along with the 7 days of Christmas giveaways: 12/7 - Caroling 12/8 - One gift on Christmas Eve 12/9 - Gifts for Jesus 12/10 - Christmas Eve service 12/11 - Pain during Christmas (how to cope with loneliness around the holidays) 12/12 - A cup of Christmas tea 12/13 - Advent Abide is giving away 7 (1 year) subscriptions to 7 lucky winners! About Abide Abide Meditation is a project of Carpenters Code, a small startup located in San Mateo, California. It was started by former Google employees seeking to use their gifts to help bring people closer to God. The Abide mobile app is the world’s most popular Christian meditation app, guiding hundreds of thousands of people around the world in biblical truth and personal reflection. About Upward: Upward is the fastest-growing dating and lifestyle app for Christian singles. Introduced in March 2020, Upward (formerly FTH) is an operating business of Match Group (Nasdaq: MTCH). With the mission to help faith-focused users find and connect with other like-minded individuals, Upward is a community for Christian believers looking to find love based on faith at the center of their relationship.



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